If Google is looking for the bright side of Facebook IPO filing, then it at least occurred at the best timing for the company- Right now, it is in the middle of a trashing ad campaign from the courtesy of another tech-giant, Microsoft, that completes this love-hate triangle story (well, mostly hate).
But if you thought that Larry Page and friends will stay quiet while receiving hit from Bill Gates gang, you were so wrong… However, unlike Microsoft strategy, Google is staying on the defense (at least for the moment)- The company has published facts to refute Microsoft’s accusations and also began a (smaller) ad campaign of its own.
Myths and Facts By Google
In order to contradict the “facts” (i don’t really know who to believe anymore) that thrown by others (mainly Microsoft) to defame Google, the company has published a new post in Google’s Public Policy Blog where it is describing the myths (Google’s rivals sayings) and the true facts (Google’s saying):
- Google Selling Information About Users – Google denies any kind of user’s information trade and only target ads based on search queries or based on anonymous data services.
- Google Reads The User’s Emails – Google bots “only” scan emails to filter spam AND to target ads (not so much of a denial).
- Google Apps Aren’t Secure and Not Certified – The apps got governmental certified DUE to their safety (which is correct).
Although i tend to agree with Google about the inaccuracies of others accusations, the truth is probably residing somewhere in the middle (like most of the time).
Smaller Ad Campaign
Google is also working on the defense with an ad campaign of its own in some of the popular news sites online. But unlike Microsoft’s giant ad negative campaign on the print media, Google chose a smaller and more neutral campaign that don’t relates to any other company except Google.
Here’s the ad screenshot: