Only 36% of Small Businesses Have an SEO Strategy in 2019. This is because it’s the most challenging strategy to master. A slight mistake in your methodology can make you lose out on thousands of dollars worth of sales.
If your marketing effort is done correctly, you will get more organic traffic you can handle. Imagine not having to waste money on paid ads. If you want to skyrocket your business, here are five marketing mistakes to avoid.
1. Overlooking Keyword
The best SEO content contains researched keywords, but it’s often disregarded. Do these researches to know what people are looking for so you can formulate the proper strategy. The easiest method is to do a Google search.
For example, if you specialize in website design, you would search for that. Google will provide the most popular phrases that incorporate those keywords. Make sure you integrate them into your killer content and site layout.
2. Fail to Use Responsive Designs
With a responsive design, search engines will mark your website as “mobile-friendly.” It can also improve the speed of your website across all devices. Therefore, enhancing user experience and customer satisfaction.
3. Did Not Use 301 Redirects
When modifying a website layout, you often remove pages or make changes. Set up a 301 redirect to the new address if you’re relocating a page to a different place with a new URL. Ensure that the old URL is redirected to a new page when removing pages.
The 301 redirect retains “link juice,” which is the SEO equity that a page has accrued over time. This feature allows new pages to have the same rank as existing ones.
4. Slow Page Load Time
Websites that load quickly will rank better. Keep in mind that anything that slows down the speed will change from desktop to mobile. Both devices are vital, but the bulk of web browsers are mobile-based.
URL redirection, multimedia, overlays, and popups can slow down your site. This can lead to a bad user experience, which will derank you from the top search.
5. Infinite Scrolling
Nobody wants to read scripts of watered-down material. Quality over quantity is the tried-and-true web design golden guideline.
Avoid losing site visitors by determining what information is necessary for a page. Then start focusing on using those content.
How to Choose an SEO Marketing Agency
Small business ownership needs SEO to survive. You probably don’t have time to learn about it, so that’s where an SEO agency comes in. An agency can help you achieve better rankings, increase web traffic, and get more sales.
With so many marketing agencies out there, how do you choose the best one for your business? You can refer to this web page for insights. You can also check out our tips:
Define Your Goals
Before you start looking for an SEO agency, it’s important to define your goals. What do you want to achieve with SEO?
Do you want to increase your website’s traffic, improve your search engine rankings, or both? Once you know your goals, you’ll be able to better narrow down your list of potential choices.
Do Your Research
Once you know what you want to achieve, it’s time to research different agencies. There are several ways to do this, like reading online reviews, asking for referrals, and attending industry events.
Ask the Right Questions
Once you’ve narrowed down your list of potential agencies, it’s time to start interviewing them. Ask each agency about their experience, success stories, and what they would do to improve your website’s SEO.
Insights on Digital Marketing Mistakes
Take the time to design a responsive website and use 301 redirects. It will help you rank higher in search results. Don’t forget to focus on keyword research to help garnish targeted traffic.
Look for the best SEO agency to unleash innovative marketing strategies. For more information on marketing mistakes, check out our blog posts today.