Integrating The User Information Into All Google’s Products
The main difference between the new short and simple policy and the old long and cumbersome policy is that it’s now basically allowing Google to combine and integrate the user private information into all of the company’s products and services, in order to create one personalized web experience:
“If you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”
If you didn’t understand it, let me explain with a simple example: Let’s say you are checking your mail from your Gmail account and you browse through emails about your favorite animal, the elephant. If you will visit YouTube afterwards, potentially Google can suggest you videos about elephants…
Find this concept a little familiar? It is probably because the new policies are a direct continuity of the new social search introduced couple of weeks ago. Google understand that the next stage of the internet is personalized social experience and it is going all the way to provide it.
The fundamental principle behind the combined policy is one account for all Google’s products/services which will centralized all the user’s private information and used for providing a unique personal web browsing experience. whether you like it or not, from March 1st you will begin seeing much more elephants (if that’s your thing)…
Here’s a short video by Google explaining a bit more the new policy: