Google’s New Privacy Policy: User Information Integration Across All Products

Google Privacy Policy UpdatePrivacy policies and terms of service are mostly perceived as long, boring and often unclear set of words spread along lots of pages and documents, which cause the regular user to simply ignore them when he use a specific product or a service. Think about it, how many of you really read a privacy policy recently?

But Google doesn’t want you to ignore it. The company has announced that it has created one main fairly short privacy policy that’s covering most products of the company and which elaborates what exactly the company is doing with the user private information gathered from the variety of Google’s products.

The new short privacy policy and terms of service are basically composing 60+ document of the old ones into one very simple section. It is written in a very understandable language designated for the general audience and not only for lawyers or tech geeks that could find it as explicit. The new policies will take effect a little more than a month from now on March 1st 2012.

Integrating The User Information Into All Google’s Products

The main difference between the new short and simple policy and the old long and cumbersome policy is that it’s now basically allowing Google to combine and integrate the user private information into all of the company’s products and services, in order to create one personalized web experience:

“If you’re signed in, we may combine information you’ve provided from one service with information from other services. In short, we’ll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.”

If you didn’t understand it, let me explain with a simple example: Let’s say you are checking your mail from your Gmail account and you browse through emails about your favorite animal, the elephant. If you will visit YouTube afterwards, potentially Google can suggest you videos about elephants…

Find this concept a little familiar? It is probably because the new policies are a direct continuity of the new social search introduced couple of weeks ago. Google understand that the next stage of the internet is personalized social experience and it is going all the way to provide it.

The fundamental principle behind the combined policy is one account for all Google’s products/services which will centralized all the user’s private information and used for providing a unique personal web browsing experience. whether you like it or not, from March 1st you will begin seeing much more elephants (if that’s your thing)…

Here’s a short video by Google explaining a bit more the new policy: