Pinterest Keeps Growing Fast, Google Is Preying

Pinterest LogoPinterest, Pinterest, Pinterest… In the last couple of months i reviewed and followed its amazing (incredible or astonishing would also fit) growth and every time i measured its advancement, i found myself stunned from the site’s progress. Even more surprising is the fact that registration to the service is still an invited-based only…

But my real biggest shock came after i began using Pinterest myself. Shortly after i received the precious invite and joined the social networking site it became my biggest referring site traffic source. So professionally, it is a great marketing resource and personally it is a remarkably fun and entertaining social service.

Pinterest Is So Hot I Got Burned While Pinning

After this grand opening, i would like to begin discussing what is really (p)interesting- Pinterest most recent performances review. Earlier today, i reported in the top web brands report that Pinterest was among the fastest growing websites in December with 7.5 million unique visitors (according to comScore), which represent a 55% increase in a month!

But comScore isn’t the only one that thinks so. Experian Hitwise has Tweeted earlier today that last week Pinterest was ranked 60th most popular website in the U.S. and had 17 million visits in total (at the week ending on January 21st). That’s representing a 70% traffic increase in a matter of three weeks period of time. Did i already mentioned the word amazing?

Pinterest Traffic January 2012

Another measurement tool that agrees with research firms is Alexa. At the chart below, you can see the fast climbing of Pinterest almost without any stops on the way up. Currently its global rank is 142 (3 months average), however, in the last seven days it is already established at the top 100 most popular sites in the world around 70th place.

Pinterest Alexa Rank January 2012

Google Interest In Pinterest?

Last week, Alexia Tsotsis from TechCrunch has reported that Google might be interested to acquire Pinterest. The (very talented) writer has revealed that although Google didn’t officially put an offer on the pin-table it did expressed in some way its desire, with a tag price of “hundreds of millions”.

This kind of move by Google seems logical in the highly competitive social networking arena, where the users are craving for new exciting features. Or as Alexia wrote: “Ginterest would totally make Google+ profiles a lot more interesting and competitive with Facebook Timeline.”

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