Many work at home entrepreneurs are always in search for great marketing opportunities to brand their online business, seek for more exposure and to reach for larger wide audience. In this post i would like to recommend on a tremendously fast growing source for these purposes- Pinterest.
What Is Pinterest Exactly?
Pinterest is defined by the company as a virtual online pinboard where people can organize, share and collect things from the web while additionally browse through other pinboards of other people. At the moment, joining is on an invite-based only or login with Facebook/Twitter account, however, browsing is is open for all.
I see Pinterest as another social layer (similar to the new Delicious) where people can share and discover visual content easily. It also holds a great eCommerce potential as many are recommending and promoting products- The site even has Gifts section, sorted by prices range to ease the products discovery.
Main Audience Portray
The site’s main crowd are females as about 70% of its visitors are women, although it was founded by three men (resembles to StyleOwner in that matter). It has been reported that Pinterest attracts many stay at home moms, do-it-yourself craft creators/seekers and wedding planners.
Currently, the site’s audience isn’t characterized as a huge technological consumer, but more of a deals/offers/gifts consumer. Pinterest has an almost addicted community of regular visitors in addition to growing amount of new unique visitors and members.
According to comScore stats, Pinterest had a tremendous traffic increase in both unique visitors and pageviews. The site had 3.3 million unique visitors just from the US in October, representing more than 540% growth rate in just five months (608,000 unique visitors in June)!
The pageviews stats are even more impressive- In October, the site had 421 million pageviews in the US alone, compared to 20 million in June, more than 2100% growth rate! The stats are actually reflecting the big interest visitors are finding in the site, as they browse through many pages.
Pinterest can be a great place to market and sell products for your work from home business as it grows in epidemic proportions and has a wide dedicated community of users. By the way, the company is also currently hiring so if you are looking for a tech job with good benefits you can visit Pinterest Careers.