I hate buzz killers. They come when everybody is in a good mood, share a great atmosphere, the vibe is positive and then they say something that spoils the moment for anyone. Fucking douchebags! Unfortunately, today I’ll be one of those douchebags…
This week, Foursquare presented some new features for claimed business owners (Foursquare states there are nearly a million of those), in which the highlight is of course the possibility to communicate and to connect with customers in an easy way.
That could have been a new super-duper innovative groundbreaking jaw-dropping addition unless… it was already available in so many other social networking services before (for A LONG time now)!
Facebook already offers business owners the option to engage with customers for ages, Google+ was always offering it since the launch of business pages and LinkedIn also has this functionality to some extent. I didn’t even mentioned Twitter because it’s all about updates.
So should we jump in the air, clap our hands and bow to Foursquare’s engineering team for rolling out a feature that has been around for a full life circle in the tech world already? It’s kinda like saying that Microsoft’s Surface begun the tablet revolution…
Just to be perfectly clear, I love Foursquare. I thought that the new social redesign from last month was a giant improvement for the geo-location social networking service. The problem is that Foursquare is slowly losing its uniqueness, which characterized it couple of years ago.
Back then, Foursquare was one of the only services that offered a real social location-based possibilities (alongside GoWalla which been acquired by Facebook in December 2011). But today, ALL major social networks are offering location-based features as Foursquare’s juvenile charm diminishing.
I’m afraid that this latest addition of local updates has arrived far too late to a service that is gradually (sigh) dying. I’m saying it with some pain but I really find it hard to see Foursquare as an independent strong service in a couple of years from now.
You can also look at Foursquare’s almost non-existing growth of its 20 million user base. Foursquare was one of the pioneers of location-based social networking services, but just like other pioneers, I’m expecting a similar fate.