After Thanksgiving and Black Friday produced a big jump in traffic and online spending, it was pretty clear that Cyber Monday is going to be something special for online retailers and eCommerce businesses. The latest reports indicates that not only it was an incredible day, but also one of the most profitable and high trafficked days in history.
Four Weeks Of High Spending As Cyber Monday Leading The Way
comScore is reporting that this year Cyber Monday has surpassed last year’s online consumers spending by 22% reaching to $1.25 billion, becoming the most profitable online day ever was! The increase is reflected in a 11% rise of the overall number of buyers (10 million users) and in a 9% rise of average spending per user ($124.8).
All of the last 4 weeks have showed a significant increase (and all time high records) in holiday retail sales compared to the parallel periods in the last 4 years before (2007-2010). Traditionally, the next 3 weeks are characterized with bigger online spending consumer behavior (about 30%-40% more), so eCommerce and online retail business owners have a lot to look forward to.
24% Traffic Increase To Top Online Retailers On Cyber Monday
Experian Hitwise Cyber Monday findings are showing an increase of 24% in traffic to the top 500 retail websites compared to last year on Cyber Monday with a total of more than 170 million visits from the U.S. alone. That is just a little below Thanksgiving (176 million visits) and Black Friday (173 million visits) as Cyber Monday closing the traffic gap fast and may bypass these days next year.
Additionally, all traffic to the top 500 retail websites has grew in the 8 prior days before Cyber Monday by decent percentages compared to the parallel days last year, except for Saturday November 26th where it decreased by 2%.
Online Sales Up 33% On Cyber Monday
IBM released a press release announcing that online sales have grew by 33% on Cyber Monday compared to last year, while the average sale went up by 2.6% from $193.24 to $198.26 for each online order. During all day long, online sales have reached all time day record, surpassing 2009-2010 stats.
IBM also indicated on a big mobile sales and traffic rising- Nearly 11% of the total traffic came from mobile devices compared to about 4% in last year’s Cyber Monday and mobile sales have grew to 6.6%, almost 3 times more than last year when it was 2.3%.