Google+ is moving one more step towards businesses/companies/brands and after presenting brand pages last week and Direct Connect to the pages through search (using the “+” command), it is now announcing on enabling (from selected companies) 3rd party tools to manage the social presence of brands on the social networking service.
3rd party management companies basically can run everything on the brand page- Publishing content, expanding and reaching for more followers/friends/circles, moderating, installing apps, providing analytic stats and offering better advertising support. They are offering specific product/service or the full social package. They are mostly designated for established businesses or organizations, so i only recommend work at home business owners with founded steady marketing budget to use these kind of services.
At the moment, only six selected social media management companies are available in this initial testing stage to use their tools: Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue. These are experienced social media management companies that already proved themselves efficient running and managing the social presence of many of the biggest companies and corporation in the world (so i would assume that their prices are accordingly).
If your online business provides social media management services and/or tools and you would like to work with Google+ after the initial testing stage, you can fill out this form to get in touch with the Google+ Pages team.