Should You Outsource Marketing for Your Small Business?

Do you find yourself scratching your head when it comes to marketing your small business?

With 71% of small businesses having some online presence, it’s becoming increasingly difficult to market a business in a unique way.

Below is a quick guide to help you decide if you should outsource marketing for your small business!

1. You’re Spread Too Thin

Depending on the size of your business and team, one tell-tale sign of needing to outsource marketing is feeling spread too thin.

Multi-tasking between business operations, customer service, and marketing can put a serious strain on you and your business.

If you’re feeling a drop in overall productivity talking with a marketing professional might get you started on a path to success.

2. You Don’t Have a Strategy in Place

A solid marketing strategy has many moving parts.

From SEO and social media to traditional marketing and advertising, having a firm understanding of how your marketing channels interact is crucial.

Do you feel as if you’re just throwing random marketing ideas together and wishing for success? Outsourcing marketing will provide you with a proper strategy that can be adjusted over time.

Companies like Bear Fox Marketing marketing consulting services offer full-service marketing strategies for small businesses.

3. You Don’t Have The Resources to Train an In-House Marketer

If you are spread too thin, you might be tempted to hire an in-house employee to handle your small business’ marketing efforts.

Hiring an employee is a costly endeavor, both in financial resources and time commitment.

For example, you may not be able to pay an employee’s wages and benefits. Maybe you don’t have the time and knowledge to train someone on marketing your brand. If so, you should consider outsourcing.

4. Your Results are Lack Luster

Whether you need to refine your inbound marketing or outbound marketing focus, being results-driven is key for small businesses.

For example, maybe you feel that your website isn’t getting enough traffic. If your SEO is weak or your Facebook ads are not converting, an expert may be able to help.

Your marketing budget is a precious resource and if dollars are being wasted on poor results, your small business will suffer.

5. Some Marketing Tools are Beyond Your Understanding

Do terms such as lead generation, key performance indicators, or cost per click make you feel overwhelmed?

Social media, SEO, Facebook Ads, Google Adwords, and other marketing tools are all powerful platforms with steep learning curves.

If you feel out of your sphere of experience with any of the tools needed to successfully market your small business, that is a definite sign that you should consider outsourcing your marketing.

Is It Time To Outsource Marketing?

While reading this guide, if you’ve felt that one or more of these categories have resonated with you or your business, it may be time to outsource marketing!

Are you dealing with a specific marketing problem in your business? Do you have past experience with outsourcing your marketing?

Let us know in the comments!