The rules of the marketing game changed dramatically when the internet entered the picture.

Outbound marketing tactics such as direct mail, television ads, and radio ads are no longer effective. Compared to inbound strategies, it’s like trying to shoot a bullseye in the dark.

But even inbound marketing presents its own challenges. If you’re not up-to-date with the latest strategies, your business could ultimately suffer.

In this post, we’ll examine how hiring an inbound marketing agency can help grow your business.

How Inbound Marketing Works

For the uninitiated, inbound marketing is a tactic that educates and nurtures prospects throughout the sales funnel. This is in stark contrast to the “in your face” methods associated with outbound marketing.

Inbound marketing is a highly strategic method of finding the ideal prospective clients and drawing them closer by building a relationship. In essence, inbound marketing provides leads with something of value without asking for anything in return.

And it’s effective, too. According to Hive Digital Strategy, “on average, inbound marketing creates 54 percent more leads than outbound marketing.” However, many businesses simply can’t devote the resources needed to launch a successful inbound campaign. Instead, they choose to outsource the work to an inbound marketing agency.

Inbound Marketing Agency Services

A cohesive inbound marketing strategy will have a multi-faceted approach. As such, a good inbound marketing agency will offer a variety of services. know exactly how to proceed in an environment where the target is always moving

The variety of services is necessary, though, to successfully navigate the online world. Customers are in a new, dynamic and chaotic world. But an inbound agency will know exactly how to proceed in an environment where the target is always moving.

Essential services of an inbound marketing agency include:

• Content marketing strategy
• Social media marketing
• E-mail newsletters
• Search Engine Optimization (SEO)
• Specialized content (Ebooks and White Papers)

Through these services, an inbound marketing campaign can target new clients with greater accuracy. In other words, your ad has a good chance of being placed directly in front of someone interested in what your business has to offer.

With targeted marketing, getting your message in front of the right people has become easier. The challenge now, though, is to keep that audience engaged enough to start building a relationship.

Benefits of Inbound Marketing

Despite the high potential of inbound marketing, some companies continue to shy away from it. But the benefits reaped after a successful inbound campaign are invaluable.

An effective inbound strategy will:

• Increase visibility and brand awareness
• Engage ideal prospects more often
• Improve traffic and leads
• Improve the quality of traffic and leads
• Simplify the sales and marketing process

If your current strategy isn’t producing the benefits listed above, it might be time to hire some professional help.

Choosing Your Direction

Hiring an inbound marketing firm just might provide the sales boost you’ve been looking for. Inbound marketing has a greater reach than outbound marketing, but more importantly, it’s able to reach the right people.

Do you have an inbound marketing success story of your own? We’d love to hear about it! Leave your story in the comment section below.