Delicious 2.0 – Will The Next Generation Succeed?

After selling YouTube to Google for $1.65 billion, The two founders, Chad Hurley and Steve Chen, are marking their their next golden goose goal- The social bookmarking website Delicious. Will they manage to recreate another success story?

From Yahoo To Avon

Yahoo acquired Delicious in 2005 and after 5 years and many rumors decided to sell it. At that time, the two (wealthy) founders of YouTube started a new company called Avos and thought about their next project. One of their main discussed issues was that the web is flooded with information and they can’t keep up the pace…

So when the two discovered that Yahoo is selling Delicious, they jumped on it. They intend to make the new Delicious a resource where you can find and gather information from many online sources easily and share it with others.

The reasons for acquiring Delicious instead of starting a new service are pretty obvious- Delicious already was a known online brand that still drives more than half a million visitors every month and there are yet many websites with its social links/plugins!

Great Challenge, Great Potential

The new improved Delicious website is planned to launch at the end of this year and its stated goal is to “simplify things- Make it easier for people to understand what they are doing”. As it seems, The new service will “stack” together related stories, photos, news, videos and anything else, so people will have a quick access for everything they need on a certain project.

This is a huge challenge with enormous potential and if it will succeed achieving its goal it can set new standards for information discovery and online research. The big question is, if Chad Hurley and Steve Chen succeed initiate (second) success story?

Chad Hurley and Steve Chen
Chad Hurley and Steve Chen