When Is The Best Time To Market On Social Networks?

Marketing in social networks when working at home is very different from other methods of marketing- Your status, updates and comments don’t stay up very long and therefore time become a significant factor. That’s raise the questions: When is the best time to market on social networks?

Buddy Media is a company that specialized in marketing on Facebook and on the social media. As part of its activity, the company made a research about the time factor effectiveness regarding to the hour of the day and day of the week sorted to industries. The results are pretty interesting:

Best Hours For Engagement

Nearly 60% of the social networks content is created during the work hours, between 10:00 to 16:00. Before 10:00 and after 16:00 the number of content decreasing drastically. However, the level of engagement with the content is much higher outside the work hours!

This reflects the importance the content will appear at the head of the news feed when people logging into their accounts. So i would suggest you to market early in the morning or in late afternoon, or consider using the Promoted Tweets advertising platform of Twitter.

Best Hours To Post

Best Hours To Post

Best Days To Market Sorted By Industries

Press and Media Industry

The highest days for engagement are Saturday and Sunday, where less companies are publicizing. Monday is the most “occupied” day and therefore has the least level of engagement from the users.

Press and Media Industry

Avoid The "Noise" On Monday

Entertainment Industry

Users are mostly engaged on the weekends and least engaged at the beginning of the week.

Entertainment Industry

Don't Ignore The Weekends

Retail Industry

Most companies are publicizing on Friday and therefore the level of engagement is very low then. Sunday and Wednesday are the highest days for engagement.

Retail Industry

Aim For Sunday and Wednesday

Transport and Car Industry

 

 

The highest level of engagement is on Sunday and then declining gradually until Saturday which is the least engaging day.

Transport and Car Industry

Sundays Are Your Best Friends

Business and Finance Industry

The level of engagement bounces on Wednesday and Thursday. The lowest level of engagement is during the weekends.

Business and Finance Industry

Highest Engagement In The Middle Of The Week

Fashion Industry

The highest level of engagement is on Thursday. Monday and Wednesday have also high level of engagement while the other days are weak.

Fashion Industry

Thursday Is The Strongest Day

Beverage and Food Industry

High level of engagement measured on Tuesday, Wednesday and Saturday.

Beverage and Food Industry

Most Engaging in the Middle of the Week and Saturday

Healthcare and Beauty Industry

Keep you best content for Thursday which has the highest level of engagement.

Healthcare and Beauty Industry

Aim For Thursday

Sport Industry

Not surprisingly, the level of engagement is the highest on Sunday. Surprisingly, sport brands don’t leverage it.

Sport Industry

Market More on Sunday

Resort Industry

Most engaging days are Thursday and Friday when people planning their weekends.

Resort Industry

Just Before The Weekend

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