Marketing in social networks when working at home is very different from other methods of marketing- Your status, updates and comments don’t stay up very long and therefore time become a significant factor. That’s raise the questions: When is the best time to market on social networks?
Buddy Media is a company that specialized in marketing on Facebook and on the social media. As part of its activity, the company made a research about the time factor effectiveness regarding to the hour of the day and day of the week sorted to industries. The results are pretty interesting:
Best Hours For Engagement
Nearly 60% of the social networks content is created during the work hours, between 10:00 to 16:00. Before 10:00 and after 16:00 the number of content decreasing drastically. However, the level of engagement with the content is much higher outside the work hours!
This reflects the importance the content will appear at the head of the news feed when people logging into their accounts. So i would suggest you to market early in the morning or in late afternoon, or consider using the Promoted Tweets advertising platform of Twitter.
Best Days To Market Sorted By Industries
Press and Media Industry
The highest days for engagement are Saturday and Sunday, where less companies are publicizing. Monday is the most “occupied” day and therefore has the least level of engagement from the users.
Users are mostly engaged on the weekends and least engaged at the beginning of the week.
Most companies are publicizing on Friday and therefore the level of engagement is very low then. Sunday and Wednesday are the highest days for engagement.
Transport and Car Industry
The highest level of engagement is on Sunday and then declining gradually until Saturday which is the least engaging day.
Business and Finance Industry
The level of engagement bounces on Wednesday and Thursday. The lowest level of engagement is during the weekends.
The highest level of engagement is on Thursday. Monday and Wednesday have also high level of engagement while the other days are weak.
Beverage and Food Industry
High level of engagement measured on Tuesday, Wednesday and Saturday.
Healthcare and Beauty Industry
Keep you best content for Thursday which has the highest level of engagement.
Not surprisingly, the level of engagement is the highest on Sunday. Surprisingly, sport brands don’t leverage it.
Most engaging days are Thursday and Friday when people planning their weekends.