You might have heard that direct mail marketing is dead and that no one reads their mail anymore, but this statement isn’t true. About 42% of direct mail recipients read the mail they get.
With that open rate, direct mail can be more effective than many of today’s digital marketing strategies. Direct mail marketing is tried and true and easy to do with marketing postcards. Postcard marketing uses postcards to send marketing messages to a mailing list.
Still don’t believe marketing postcards are worth it? Read on to learn more about the benefits of direct mail and how to market with postcards.
Benefits of Marketing Postcards
Many people bring in and look at their mail every day. As a result, you can be confident that your audience received your postcards, unlike emails that might end up in spam folders. So postcards are a great way to get your business noticed.
Postcards also take minimal effort for users to read since they don’t have to open an envelope. With a strong message, you can promote sales and offers to your customers that they are likely to read. These factors increase the chances customers will make a purchase, providing a high ROI.
Postcards are also the cheapest form of direct mail marketing. They don’t require the additional expense of an envelope and can be easy to design yourself. You can have postcards printed by companies like digitalprintboston.com.
You can also get specific with your audience when sending out postcards. So you can send out targeted messages to a smaller audience. A personalized postcard is more likely to capture your audience’s attention and motivate them to make a purchase.
Also, direct mail can be integrated with your digital marketing efforts. Using QR codes, coupon codes, and personalized links can help you track the effectiveness of your postcards.
Direct Mail Marketing Tips
Postcards can take your business to the next level if you create them effectively. As with any marketing strategy, you will want to do your research and set a goal. Use this information to target the best audience rather than just sending out a mass-market postcard.
With your goal and audience in mind, create a strong headline, image, and call to action to reach them. Your postcard should only include one action so you don’t confuse customers about the next step you want them to take. It’s always best to keep your message simple and to the point.
Be sure to keep your design eye-catching and straightforward to attract customers. As with any marketing message, you only have a few seconds to capture someone’s attention, so make your design count.
It’s also best that you don’t try to close sales with a postcard. There isn’t enough space for you to provide all the information customers will need to make a decision. Instead, use it as an attention grabber so they check out more information on your website.
Finally, don’t forget to proofread your postcard. A spelling error can hurt a customer’s impression of your business and discourage sales.
Don’t Miss Out on Direct Mail Marketing
Direct mail is still a valuable strategy that businesses can leverage to grow. When created with best practices in mind, marketing postcards can be a personalized and meaningful message to your audience. As a result, your business can increase brand awareness and sales.
Do you want more tips to improve your marketing strategy’s return on investment? Check out our website for more guides like this one.