3 Tips for Building an Online Presence for Your Business

We spend more time online these days than ever, with Americans spending up to seven hours a day on a device of one kind or another.

As a business owner, this presents a kind of opportunity that didn’t exist in generations previous — a way to connect with potential customers in a whole new manner.

That being said, the internet is a busy place, and web users have a lot of different outlets vying for their attention. Building an online presence that stands out from the crowd will be essential for your overall success.

What are some ways you can go about accomplishing this task? Read on and we’ll walk you through a few ideas you might want to try.

1. Start With Your Audience

It can be hard to know where to start with creating an online presence and cementing your brand marketing. If you need some inspiration (and even if you don’t), starting by looking at your target audience can work wonders.

Who is your ideal customer? If you haven’t, try to create as specific of an idea of them as possible. Try to hone in on their age, gender, background, likes, dislikes, and so on.

Why is it important to get specific? The more specific you are, the better data you can get on what this kind of person relates to and enjoys online. With a specific archetype in mind, you should be able to do some sleuthing and see the exact kind of content and brand identity this audience is drawn to.

That will give you a much more solid sense of where to start with your own content marketing and brand strategy.

2. Determine Which Social Media Works For You

It can sometimes feel like there are endless new social media applications out there to get familiar with. When trying to craft an online presence, it can be overwhelming to think about how to connect with users on so many different kinds of platforms.

What’s the big tip? Don’t! Instead of spreading yourself too thin and crafting lackluster content everywhere, you should do some thinking ahead of time on which social media applications actually make sense for your business.

You can base this on what kind of content you plan on creating, as well as on where your intended audience spends most of their time (hopefully you figured that out above).

It can be much more lucrative at the end of the day to do very well on one platform than it will be to have a weaker presence everywhere.

3. Run a Great Website

When someone first hears about your business and wants to learn more, where are they going to head? That’s right, your official business website.

Your website is an important opportunity to make a stellar impression and turn this interested party into a real-life customer.

For this reason, it’s important that your website is attractive, conveys your brand, and is easy to navigate and use.

If you don’t have experience designing a website that can meet these needs? You may want to look into the best website builders in your area to see what’s possible and who might be worth hiring.

Creating an Online Presence

Running a small business can be rewarding, but it can also be a whole lot of work. Crafting space for a proper online presence is going to require work and focus, but with the above tips, you should be able to accomplish what you need.

Need more advice on marketing your business? Keep scrolling our blog for more.