4 Basic Steps to Creating Effective Marketing Videos

Did you know that 69 percent of people prefer video content over text-based content when they’re learning about products and services? If you’re not already using marketing videos, you might not be reaching your target audience!

Many business owners forgo video marketing because it’s more difficult and more expensive than written content marketing, but this is a huge mistake. You can re-use your video content all across your social media channels, so all of that effort is worthwhile!

Not sure how to start? Let’s talk about it! Read on to learn all about creating the perfect marketing video.

1. Always Start With a Plan 

You can’t jump headfirst into creating video content marketing. You have to go in with a plan. 

Make a list of goals. What is it that you want to accomplish with this marketing video? Who are you trying to reach, and why are you trying to reach that specific group? 

Remember that it’s best to choose actionable goals so you can determine whether or not adding this video to your marketing strategy was effective. 

If you’re not sure where to start, analyze popular video marketing trends to see what’s working for other businesses. You don’t want to copy their methods, but there’s nothing wrong with mimicking some of their effective tactics.

2. Explain the Product or Service

When you’re writing your script, you want the central focus to be your product or service. Even the most well-made marketing video won’t be useful to you if potential customers aren’t sure what it is that you’re trying to sell them! 

Your explanation should be clear and succinct. Remember that you’re trying to keep the video brief enough to fit the average attention span (and even shorter if you’re using a platform like TikTok). 

In other words, get to the point. 

3. Wrap It Up in a Story

With that in mind, you should still provide a story or something entertaining to hold the audience’s attention. This will make your video more interesting (and thus influence more people to watch it). 

For example, if you were marketing your pediatric medical office, you may create a story about a child visiting a new doctor for the first time. This will create an emotional appeal and it may convince parents to use your services. It’s more engaging than a flat video about where your office is located and what you do. 

4. Use High-Quality Filming and Editing Tools

Making a good marketing video costs money. While you can get away with using a phone camera and free editing tools if the video is only going on social media, it’s in your best interest to use high-quality filming and editing tools.

If you’re committed to your video marketing strategy, we recommend hiring professionals who already have everything that you’ll need to create great marketing videos. Going back to the pediatric medical office example, you could use one of many medical video production companies to create a high-quality end result.

Start Working on Your Marketing Videos!

Use these tips to create the perfect marketing videos for your business. Video marketing is hot right now, so if you’re not already doing it, you’re behind your competitors! It’s time to write a script and start production.

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