Did you know that 70% of online businesses that fail did so because of bad website usability? This emphasizes exactly how vital a functional, beautiful website is to the success of your business.
If customers and clients cannot access your products or services through your website, you cannot make a profit. It’s that simple.
Lucky for you, designing a website that works is not only doable but affordable too. All you need is some expert web design tips to ensure you are building a website that will help not hinder your business goals. Read on to learn the best ones!
1. Keep Your Branding Consistent
One common mistake that small business websites make is not using their branding. You likely have colors, fonts, and styles you use on your product packaging and social media accounts. So you need to use the same branding in your web design too!
This helps your website (and business) look more professional and trustworthy.
2. Include All Important Information
What counts as “important information” to some types of websites will not be important to others. If you own a physical store, then your opening times should be on your website’s homepage. But if your website is also an online store, you should highlight new products on your homepage instead.
Regardless of your business, you should include the following information on every webpage:
- Business name
- Business address
- Business Phone number
- Business URL
You could also include a contact email address. Why? This post will explain everything you need to know.
3. Don’t Reinvent the Design Wheel
If you remember one thing from these web design tips, make it this. You don’t need the most creative and out-of-the-box web design to have a great website. In reality, the opposite is true.
Internet users have expectations of what a website looks like before the page even finishes loading. They expect the website’s name to be at the top, the menu to be on the left, and contact information at the bottom.
If you don’t follow these conventions when designing your website, it will be confusing. You want to make it as easy as possible for your customers to navigate around your site.
4. Prioritize Website Loading Speed
Speaking of loading web pages, you should ensure your web pages load in three seconds or faster. Customers will abandon a website if their web pages are slow to load. And Google ranks faster websites higher in search engine results pages.
There’s zero point in having a beautiful website if no one will see it.
Use These Web Design Tips To Boost Your Business Online
Building a website isn’t rocket science but it can be difficult to do it well if you don’t have the expertise. Now you know the top web design tips, you will be able to create a great website for your small business that your customers and clients will love using.
Need to learn more skills to make your business a success? Browse our business and money articles for more useful tips and tricks!