According to the latest data from the Associated General Contractors of America, there are around 680,000 companies in the industry.
So how can you stand out from the rest and make sure you’re getting qualified leads? You’ll need an effective marketing strategy!
Keep reading as we outline four valuable tips to help you grow your general contracting business without spending a fortune.
1. Rebuild Your Web Experience
How’s your website looking these days? Sure, it’s functional. But is it worth using?
If you can’t capture your audience’s attention in a matter of seconds, you can wave their business goodbye. According to research, you’ll only have between 10 and 20 seconds to win over your audience via your website.
You need to draw them in, wow them, and convince them to get in touch with you in the blink of an eye.
Retool your website so that it loads quickly, is easier to navigate, and offers value from the get-go. When it comes to how to grow a general contracting business, nothing is more important than your website.
2. Diversify Your Digital Platforms
Your website is only the first step of a much larger plan, however. You’ll need to ensure your website plays well with other web pages such as directories, social media, and more.
All of these platforms should interlink. So your social channels should direct to your website, your website should direct to your social channels, and so on.
Don’t worry about casting too wide of a net. As long as your audience visits the platform, it’s worth using for your business.
3. Create Original, Informative Content
Consumers want to work with companies they trust. Studies show that 33% of Americans value brand trust primarily because they can’t afford a bad purchase.
To show that you respect their needs, you’ll need to provide value before they work with your contracting company.
The most effective way to do so is through content creation. Social media posts, blogs, and video content are all great ways to show your audience that you’re in it for them.
But remember, the aim is to inform. Include a call-to-action, sure, but don’t treat your content like a commercial. If your content is worthwhile and helpful, audiences will be more than happy to buy from you.
4. Don’t Go It Alone
No matter how efficient you are at your job, there will never be enough hours in the day to get everything done. At least, not in a way that reflects well on your business.
Instead of trying to spin dozens of plates at once, look into outsourcing your marketing.
Though it may seem like an expensive endeavor, you’re actually saving money by outsourcing. You won’t have to worry about bringing on new members of your marketing team, purchasing expensive software licenses, or training your team on the latest updates.
Plus, many contractor internet marketing firms, like The HOTH, offer multiple services, so you can bundle and save.
Grow Your General Contracting Business With These Marketing Tips
We hope you found these tips helpful. Growing a general contracting business isn’t always easy, but with the right marketing strategy, you can grow while saving money.
Ultimately, it’s about being smart. Know what you want from your marketing campaign and always keep your audience in the forefront of your mind.
While you’re here, why not check out more marketing tips on our blog? Thanks for reading!