A CEO’s eCommerce Tip Guide: How to Expand Your Online Business

Did you know that eCommerce sales in the third quarter of 2020 accounted for 14.3% of total sales? If you are looking to expand your own online business in order to bring in more money and reach more audiences, you are in the right place. 

Keep reading to learn everything you want to start applying in our eCommerce tip guide below. 

1. Content Marketing Strategy

A very important part of growing your eCommerce business is to have a strong content marketing strategy to help you generate inbound leads. Having the right content and proper SEO in place will help your brand be exactly where your customers are. 

It is important to keep in mind what to know about landing page optimization in order to create a buy-intent for anyone that lands on your virtual store. 

2. Email List

For some reason, many businesses think that email is dead, but this couldn’t be further from the truth. Email marketing is known for its high return on investment. The key is to start building an email list as soon as possible in order to have people you can email and talk to via their inbox. 

This is a great way to build a relationship and make them feel that your brand is a real person. Whenever you launch a new product or you have a new campaign, having an engaged email list will help you build long term growth. 

3. Research Your Customers

You want to figure out where your customers are by doing some market research. Not only do you want to know who your target audience is you also want to figure out where they like to hang out. The reason you do not want to skip this step is to help you avoid wasting your time and resources on marketing that never converts because you are not in front of the right audience for your store. 

4. Brand Ambassadors

Taking advantage of satisfied customers is another great way to get the word out there about your eCommerce business. There is nothing like a testimonial of someone that is happy to add credibility to your brand. 

Make it easy and worth a customer’s time to leave you a review and a testimonial that you can easily share with potential customers. Share these testimonies on a regular basis to help encourage more sales from anyone that visits your storefront. 

Even though you can say great things about what you have, what others say about it will mean more to someone that is considering buying your product or service. 

Ready to Apply Everything in Our eCommerce Tip Guide?

Now that you have our top tips in our eCommerce tip guide above, you can apply anything that you are not applying in your own business to help you attract new customers and bring in more profits. 

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