Are you frustrated by the fact that your current marketing strategy doesn’t seem to be helping you to grow your dental practice?
Are you tired of losing patients to competitors within your local market — even though you know you provide a higher level of service than they do?
Are you interested in upping your marketing game to make it on the first page of search engine result pages?
If so, then you need to read this post.
In it, we’ll tell you everything you need to know to get more patients in your dental practice, and increase your ranking factor in the process.
1. Start A Blog
One of the most important ways that you can grow your dental practice this year?
Start by creating a blog.
First of all, understand that blogging helps you to make an emotional connection with your target market. Especially since so many of your potential patients will likely feel some kind of dental phobia?
Writing blog posts that thoroughly explain how the procedures work, the level of pain they can expect to feel, and even let readers know why dental care is important will help nervous patients to feel informed and more relaxed.
Of course, blogging isn’t only about establishing your practice as the authority when it comes to explaining dental hygiene.
It will also help you to rank higher in search engine results.
Studies show that practices with a blog have over 400% more indexed pages than those that don’t.
Essentially, this means that you’re giving Google and search engines more content to crawl and list in their results. Plus, blogging also gives you more chances to use keywords in your content, another way to hack your way to the first page of Google.
Finally, blogging lets search engines know that you’re always updating your site. Since you’re much more likely to have relevant and up-to-date content by doing this, Google will push your website to the top of the list.
2. Get More Online Reviews
Another crucial way to grow your dental practice?
Ensure that your patients are leaving you online reviews after a visit to your office. Collect testimonials both for your website and for third-party review sites like Yelp.
It doesn’t matter how well you’re able to write about your practice in your marketing materials. At the end of the day, potential patients want to hear from other “real people” about the kind of experience they had with you.
To get an idea of what an excellent review should look like, check out this site to see what people are saying about Dr. Arthur Glossman’s cosmetic dental procedures.
3. Create Video Content
In today’s fast-paced world, people don’t always have the time to drop what they’re doing and read an entire blog post.
Now, it’s all about multi-tasking — and delivering as much information as you can to potential patients in as little time as possible.
This is why it’s so important to create plenty of video content to advertise your dental practice. You can better explain procedures, give a tutorial on proper brushing techniques, or even give a virtual tour of your office!
Plus, remember that video content is highly shareable. Especially if you’re looking to make your mark on social media, take the time to create engaging videos that are under two minutes in length.
Don’t forget to include keywords in your video titles and descriptions, just as you would with written content.
4. Don’t Neglect Voice Search
In the past, if you wanted to grow your dental practice, you had to mail out flyers and rely on word of mouth to do the trick.
Then, digital marketing came along — and it was all about things like written keywords, blogging, and creating listicles.
While all of those things are certainly still important, there’s a new search method on the rise: voice search.
With the creation of Amazon’s Alexa and Apple’s Siri, about 20% of all mobile searches are now conducted through a voice app.
How can you optimize your content for voice search, and end up being featured in the snippets above any other search engine results?
Start by embracing longtail keywords.
Remember, your goal here is to get your written content to sound the same way that people actually speak.
This means that, in addition to extending the length of your keyword phrases, you’ll also need to think about content that answers your most common questions.
5. Tailor Content To Your Local Market
At the end of the day, no matter how awesome your dental practice is, people probably aren’t going to drive from four states away in order to visit it.
Your local market will make up the majority of your client base. So, you need to ensure you’re doing everything you can to reach them.
Start by including location-based keywords in your static, permanent website content. Reference your neighborhood, city, state, and general service area.
Also, include phrases like “near me” or “in my neighborhood.” This especially helps to optimize you for voice search.
Grow Your Dental Practice Using These Tips
We hope that this post has given you a few awesome ideas that you can use to get more patients for your dental practice this year.
Remember to focus on your local market, take the steps to optimize for voice search, and build up a solid bank of online reviews.
Whether your dental practice has been around for years, or if you’re just starting out, your overall marketing strategy is more important than ever.
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