There are about 28 million small businesses in the United States. Even though the country’s consumer market is well developed, many of these businesses serve niche markets, meaning competition for customers is fierce.
As a business owner, you have to do all you can to give your enterprise an edge over competitors. In today’s digital age, the best way to attract customers and make more sales is to have a website and utilize other social media platforms such as Facebook, Twitter and YouTube.
In this article, our laser focus is on YouTube. We’re are telling your why your small business needs a YouTube channel.
YouTube Is the Second Biggest Search Engine
Quick question: Which is the largest search engines?
Google. Easy.
Which is the second largest? Did you just start thinking along the lines of Bing and Yahoo?
If you did, you’re not alone. Many internet users don’t consider YouTube a search engine, and they’re likely to bet their money on either Bing or Yahoo being the second largest search engine!
In truth, however, YouTube is the world’s second-largest engine. Every month, more than 1.5 billion people search their favorite videos on the platform. Yes, beyond music videos, people do search educational videos, fun videos and even product videos!
So, if you create a channel for your small business and start uploading high-quality explainer videos or even office videos, they will naturally start collecting views, as long as they’re well-optimized for search.
Digital Video Is Exploding
Get this. By 2019, digital video will drive 80 percent of all consumer internet traffic.
Indeed, people love videos. Just scroll through your Facebook feed and see how many videos you find. Many, right?
As a digital savvy small business owner, now is the time to get in on the trend and infuse digital video into your digital marketing strategy. And which platform is the best suited to host your visual content? YouTube, no doubt. It has the numbers, as well as the digital tools to help you make the most of your videos.
YouTube Is Good for Search Engine Optimization
Another reason why your small business needs a YouTube channels is SEO.
You know very well how important SEO is to your business. The higher your business website pages rank on Google, the greater the volume of traffic you will receive. With more traffic and depending on how sharp your lead conversion game is, closing sales shouldn’t be a problem.
But, getting to the top of search engines – even to the first page – is notoriously difficult. Lucky for you, YouTube can give your rankings a boost.
You see, search engine bots are driven by human behavior. They know internet users love video and will as such prioritize results with video.
Don’t ignore the little fact that YouTube is owned by Alphabet Inc., which also owns Google. It’s well known that, when it comes to ranking, pages with YouTube videos have an edge over those with videos hosted on competitor platforms.
Even though creating videos may not be one of your skills, outsourcing the job to experts such as mediaexpertvideo.com won’t cost you a fortune. In fact, the return on investment is worth it.
Why Your Small Business Needs a YouTube Channel: The Bottom Line
YouTube has evolved from a platform kids use to watch entertaining videos to a massive tool that is crucial to the success of businesses.
By creating a YouTube channel, you will not only have a means to keep your target audience engaged and entertained, but also a platform to drive your digital marketing.
What are you waiting for? Create your channel today, and don’t forget to stay tuned to our business blog for more informative articles.