Did you know that 90% of home buyers searched online for information about a listing, at some point during the buying process?
This should give you an idea of just how important it is for your real estate business to have an online presence.
If homebuyers don’t find your website the first time they search online, they will probably find your competitor, and you will lose valuable customers.
Having a beautiful and professionally built website needs to be part of your marketing strategy as a real estate agency, and this article will give you a few WordPress hacks that you can use, in order to attract homebuyers to your site. Let’s have a look at it.
Use SEO Techniques
Having a business website is important, but if customers cannot find it, then your website is useless.
As a real estate business, you already know that location is everything. The same is true when it comes to your business website.
You need to be firmly located on the top of Googles search results so that homebuyers will find your website when they search for a listing.
As 93% of all online experiences begin with a search engine, this proves just how important it is that your real estate website shows up at the top of the search engine results.
This is done by utilizing SEO techniques.
SEO techniques are actionable steps that you implement on your website, which will help improve your visibility in the search engines.
Some beneficial SEO steps that you can take as a real estate agent are:
- Create a blog. Publish valuable content frequently that will provide value for homebuyers
- Post new listings on your blog to make potential homebuyers check back from time to time
- Make your website easy to navigate. This will help search engine bots to memorize your site
Using these WordPress hacks will benefit your real estate website, and give you a better chance to be featured higher in the search rankings.
Use Google Analytics
Once your WordPress site is up and running, another one of the most important tools to start using is Google Analytics.
Google Analytics gives you valuable information about who is visiting your site. It allows you to see how many visitors you have had on any given day, where they came from and what they did on the website.
This information is critical when you are building a marketing strategy for your real estate website.
It lets you create targeted ads that appeal to exactly the kind of customer who’s interacting with your site.
You can then place those ads throughout social media platforms where you have a higher chance of getting seen by potential customers.
Use An Image Plugin Like Envira Gallery
Adding plugins to WordPress gives you way more tools to customize your real estate website.
One of the first things you should do is add an image plugin, such as Envira Gallery, in order to optimize the way images are shown on your website.
As we all know, seeing crisp and clear images of a house that we are thinking about buying is really important.
You need to bring out the best in every property by displaying the best and most beautiful images, and having an image plugin on your website will allow you to do that.
Use a Real Estate Plugin
Alternatively, you could download one of the many real estate plugins available, such as WP Listings.
This plugin makes it incredibly easy to post new listings, and show all the relevant information in a nice and presentable way.
For example, there is a button titled “Add New Listing”, which will allow you to add photos, a property name, or any relevant information about the property, such as the number of bedrooms, bathrooms, etc.
Potential homebuyers will also have a chance to see the exact location of a property on Google Maps.
If you want an all-in-one plugin, downloading a dedicated real estate plugin is definitely the way to go.
These WordPress hacks may cost you a little bit of money, but it’s more than worth the investment if you want to have a professional WordPress site.
Create An Email List
Creating an email list allows you to stay in touch with potential homebuyers who have interacted with your site in the past.
Again, this is something which is best done using a plugin. The most popular plugins for creating email lists are Sumo and MailChimp for WordPress.
They let you create a sign-up form which will pop up on the screen of your website visitors.
Then it’s just a matter of making visitors fill out your form with their name and email. You can do that by offering them something for free.
For example, offer to send them a free ebook titled “How to save money when buying your next home”, or any related subject which could have interest for your website visitors.
Hopefully, this will be enough to persuade them to sign up, and you now have their email on your list, giving you the chance to send them promotional emails on a daily or weekly basis.
For example, you could send out a new email every time there is a new listing on your website. This will keep potential customers engaged, and keep your real estate agency fresh in their memory.
Give Your Visitors a Reason to Share
Another way to spread the word of your real estate agency fast is by having other people share it through their social media profiles.
Getting people to share your site is like getting a five-star review. Getting positive reviews from visitors is very important. For example, check out mark king properties we buy any house reviews.
In order to give visitors a reason to share your website, it is important that you are writing good content that visitors find valuable. If you write blog posts that helped a visitor solve a specific problem, then they might want to share that with their network.
This is an entirely free and efficient way of marketing yourself to new people.
The other thing you need to remember is that you must give visitors the necessary tools to share your page. Do this by including social media icons such as Facebook, Twitter, and Instagram on all your pages and posts.
These are the most popular social media platforms, and that is where you will receive most of your new customers from if you utilize this strategy correctly.
Optimize Your Real Estate Website With WordPress Hacks Today
If you’re interested in optimizing your real estate website, try using these WordPress hacks to get started.
For more ideas on how to start pulling in more traffic, why not have a look at our blog?