Social Media Studies
Studies were shown that 8 out of 10 businesses use social media for their businesses to drive growth. 3 out of 5 small business owners even stated that they gained new customers by using social media. There are many outlets for small businesses to reach their customers. There are sites like Facebook, Twitter, and many more. 67 percent of Twitter users are more likely to buy from brands they can follow. Social media has been a great way to connect with their customers and even grow their brand.
Know your Target Audience
Some businesses have not had any growth after joining social media sites. A very important factor before joining a social media site would be to consider who the customers are, what is the main purpose of the site, and which sites will reach the most customers that would be interested in one’s business? It is important to research what sites your customers visit the most. Nearly any business can join a social media site, but time, effort, and money has to be put in advertising and even SEO.
It would not make sense to invest tons of money by advertising on Pinterest if the business was trying to reach gamers. Knowing where your customers spend most of their time with social media is half the battle.
Another important thing is to know what to publish and how frequent. A study showed that 75% percent of posts were of pictures, 10% were of links, 6% were statuses, 4% was albums, 4% were videos, and 1% was others. It is also important to know what your customers want to see on your social media site. The top reasons why people follow businesses and brands on social media are the following: ability to offer feedback, entertaining content, customer service, latest product information, and coming in at number one are promotions .
Content for Your Customers
An easy way to start adding content to a business’s social media site is to ask what would interest you as a customer? What would be the best way to relate to your customers? Many small business have found that adding humor to their pages have helped connect with customers. Make sure to spice up the page every now and then. Some days post about a product and some days even ask a question. Get the customer’s engaged. Even have a contest. Contest can easily bring customers in. Even if they initially like your page to win something, it is still a new customer that is learning about your business. It is all about trial and error.
Also, determine whether you are trying to get more traffic on your site or if you are trying to sell a product. What is more important? Hundreds of likes or revenue? After establishing all these goals create the page and start engaging. Be consistent and you will see that social media marketing is worth it for small businesses.
Small businesses that take the time to research who their customers are and which sites they visit most on social media – tend to have better luck reaching their customer’s on social media sites.
David is working with a start-up that will definitely make an impact in the social space, you can read more of David’s blogging at IntellaSphere.