5 Printing Techniques That A Publishing Company Must Know

Business cards, invitations, and flyers are just some of the most essential materials in this year’s over crowded business and social world. As a publishing company, you should always invest on printing techniques that can help you create high quality materials for clients.

The initial impression is very important; choosing whether these materials get kept and referred to later or just thrown away will all depend on the output you can produce. So the design, overall layout and copy used to make these materials are worth taking time over. Part of the style includes the consideration of the best printing techniques to use.

Listed below are some of the widely used printing techniques that you can use this coming year to ensure that you will really make your outputs stand out from the rest.

  • Embossing offers a beautifully raised impression on materials while debossing depresses the style into it. Both of these techniques are still very popular and in demand this 2014. You would need a metal plate with the style cut into it and stamping it onto the card stock to make a good impression. This technique is better for bigger style elements and type because smaller writings and photos can appear smaller still and lose some of their beauty and sharpness.
  • If you like a soft satin finish to your cards or invitations, lamination is the key. After the usual colored printing, cards are coated with a durable, water resistant film that secures the surface and make them long lasting. Choose between satin, matte finish, or gloss.
  • Letterpress is the original form of mechanical printing way years ago, where reversed metal type is inked and pressed onto the material. There has been some modifications in the process and it is even more in demand now for artisan printing. This is very efficient, resulting in a little indentation, the same with debossing.
  • Die Cutting can be used for something as easy as cutting rounded corners onto your cards, flyers, or invitations, or to make the more complex cut out designs. Special dies will have to be made for personalized cut outs, but printers normally have a range of standard dies too for corner rounding and more.
  • Foil stamping adds a more beautiful layer to be applied in a heat stamping technique onto the cards. This can be a good addition to the style already printed onto the card, or the style can be all in the foil stamped layer. Foils are usually color silver or gold but can likewise be in other metallic colors or even translucent colored foils.

I hope that this article will help you take your printing company to the next level. Always remember that quality is the key to the success of every business. Oftentimes, we focus too much on looking for ways to make our product cheaper. This will only compromise the quality of our service and before you know it, your company is already known for cheap yet low quality printing services. Stick with these tips and let’s see how your company will prosper.

This  article is written by Sarah del Rosario of  Uktonercartridges.co.uk. Sarah is a full time blogger and a 24/7 mom of an 8 month old bubbly boy.