Tag Archive for twitter

How Can Twitter Help Disgruntled Energy Customers?

Twitter has, without a doubt, revolutionised the way companies of all kinds communicate and engage with their customers. Social media allows customers to directly contact companies in a way which really forces companies to generate a helpful response. The important…

How Non-Celebs Are Winning The Popularity Contest On Social Media

As I scroll through Instagram every evening and Twitter every morning, I’m always surprised by which accounts are popular and which aren’t. The ones you’d think have a ton of interactivity don’t; the ones you’ve never heard of have crazy-big…

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Top Tips For Using Sentiment Analysis Tools

Sentiment analysis tools can be valuable to any brand, providing they’re used with caution. In the real world, sentiment is not just positive, neutral or negative – there are nuances, contradictions, irony and humour to take into consideration as well.…

Twitter Allows Advertisers To Chase Users’ Interests

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Even though social networks have changed entirely the way people consume and share information online, they’ve been struggling with the capitalization of their platforms at the same pace as their staggering accelerated user adoption and as the high financial expectations…