Succeeding working at home with your own online business is a long process that consist creativity, strong will and hard work. However, there are online business owners that try to shorten this process with unethical marketing and promotion methods, called Blackhat, for “tricking” search engines to get high rankings. It is almost certain that eventually all of them will rank poorly at the best scenario or will be banned completely at the worst one.
Google has declared war on spammers and blackhat marketers and the latest “weapon” was the Panda algorithm. If you are serious about your online business, you should avoid taking part with any of these blackhat methods or doing business with any SEO “expert” that offering you to use them.
If you don’t know what are exactly those blackhat methods you need to avoid here’s a short list:
Repeating your keywords- Exaggerated use of your keywords in a page could consider as spamming. For example if your website is about online opportunities and most of your texts look like this: “Discover Online opportunities to make money online finding the best online opportunities to increase your income with great online opportunities”, it probably would consider as spam.
Hidden text- Writing text with the same color as the background to be seen only by search bots and not by visitors will surly cause a severe Google penalty.
Cloaking- It is a method to show different pages for visitor and a search bot. A software identify if its a human visitor or a bot and show a different optimized version of it.
Rewriting the same articles- Changing some words in an article or adding some more words and coping it in many pages. Search engines today can identify it and result a duplicate content penalty.
Keywords links in the footer- Trying to promote many keywords by adding many keywords links in the footer, all leading to the homepage.
Obviously, there are more blackhat methods but i hope you understood the basic idea of what kind of marketing and promoting methods to avoid. If you want to work from home successfully with your own online business you should use only legitimate ways of promotion, you can read about them in How To Rank High With a Website/Blog.
Related Posts:
Discuss!